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How to Automate SerpBear to Baserow SEO Insights?

Track keyword rankings without spreadsheets or copy paste. The flow pulls your search terms from SerpBear, asks an AI to write a clear summary and next steps, and stores the result in Baserow. It suits marketers who want simple weekly SEO notes they can share fast.

A schedule runs the job each week, or you can run it by hand for tests. Data comes from the SerpBear API using your domain and site id. A code step formats the keywords, positions, and date into a tight summary for the AI. The next call sends this data to OpenRouter and requests a short table and action list. The AI response is captured from the message content and saved as one clean note.

You need SerpBear access, an OpenRouter API key, and a Baserow table with Date, Note, and Blog fields. Expect to cut manual checks and reporting time while keeping all SEO notes in one place. Content teams, agencies, and solo founders can get weekly status and a simple plan without writing reports.

What are the key features?

  • Weekly schedule trigger plus a manual test run for quick checks
  • SerpBear API call with domain and site id using header authentication
  • Code step parses keyword positions and builds a clean summary with the current date
  • OpenRouter request prompts the AI to return a short table and action items
  • Baserow create action saves Date Note and Blog fields in a single row
  • Simple field mapping that can scale to multiple sites or blogs

What are the benefits?

  • Reduce manual ranking checks from 2 hours to 10 minutes each week
  • Automate 90 percent of weekly SEO reporting work
  • Improve data quality by removing copy paste errors
  • Centralize AI summaries in Baserow for easy sharing
  • Handle dozens of keywords without extra effort
  • Connect SerpBear OpenRouter and Baserow in one flow

How do you set it up?

  1. Import the template into n8n: Create a new workflow in n8n > Click the three dots menu > Select 'Import from File' > Choose the downloaded JSON file.
  2. You'll need accounts with SerpBear, OpenRouter and Baserow. See the Tools Required section above for links to create accounts with these services.
  3. In SerpBear, find your API base URL and create an API token. Note your site id and domain used for tracking.
  4. Open the Get data from SerpBear node in n8n. In the Credential to connect with field, click Create new credential and choose Header Auth. Set Username to Authorization and Password to Bearer followed by your SerpBear API token.
  5. Confirm the SerpBear request URL and query. Set the URL to your SerpBear keyword endpoint and include the domain query value. Click Execute node to verify you receive keyword data.
  6. Open the Send data to A.I. for analysis node. Create a new Header Auth credential for OpenRouter. Set Username to Authorization and Password to Bearer followed by your OpenRouter API key.
  7. Review the JSON body in the AI request. Keep the model as provided or change to another available model in your OpenRouter account. Run the node with sample input to confirm you get a choices array with message content.
  8. Prepare Baserow. Create a table with three fields named Date Note and Blog. Copy the database and table ids if needed.
  9. Open the Save data to Baserow node. Choose Create new credential and connect your Baserow account using an API token from your Baserow settings. Map Date to today, Note to the AI response content, and Blog to your site name.
  10. Set the Schedule Trigger to run weekly. Pick the day and time that fits your reporting cadence.
  11. Click Test workflow to run end to end. Check the Baserow table for a new row with the date, the AI summary, and the blog name.
  12. Troubleshooting: If you get 401 errors, recheck header values and make sure Bearer has a space before the key. If Baserow fails, confirm field names and table id. If AI returns empty, review the prompt text and ensure the input from the code step includes keywords.

Tools Required

$24 / mo or $20 / mo billed annually to use n8n in the cloud. However, the local or self-hosted n8n Community Edition is free.

Baserow

Sign up

Cloud Free plan: $0 / mo; API access via database tokens; 3,000 rows/workspace and 2GB storage/workspace

OpenRouter

Sign up

Free models: $0 via API, 20 requests/min; 50/day or 1000/day with ≥10 credits

SerpBear

Sign up

Self-hosted: $0 / mo; API included

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