make.com

How to Automate AI-Powered LinkedIn Outreach?

This end-to-end automation stack scrapes hyper-qualified cold LinkedIn leads, writes personalised messages with AI (specifically DeepSeek), and sends connection requests or InMails that drive prospects straight to your calendar or checkout page. Think of it as a 24/7 Business Development Rep that costs about $100 a month instead of a $5,000 salary.

The Make.com workflow uses Dux-Soup to visit and extract LinkedIn profiles based on your search criteria. Prospect data is stored in Google Sheets for tracking. DeepSeek AI analyses each profile and writes a personalised connection request or InMail message referencing their role, company, and recent activity. The message is then sent automatically via Dux-Soup.

Built on Make.com with 34 nodes. Ideal for B2B sales teams, agencies, consultants, and founders who want to fill their pipeline with qualified leads without spending hours on manual outreach.

What are the key features?

  • Scrapes LinkedIn profiles based on your target search criteria using Dux-Soup.
  • Stores prospect data in Google Sheets for easy tracking and filtering.
  • Uses DeepSeek AI to write personalised connection requests referencing each prospect's role and company.
  • Sends automated connection requests or InMails via Dux-Soup.
  • Drives prospects to your calendar booking page or checkout link.
  • Runs on a schedule inside Make.com so outreach happens daily without manual effort.
  • 34-node Make.com scenario with built-in error handling.

What are the benefits?

  • Replace a $5,000 per month BDR with a $100 per month automation stack.
  • Send hundreds of personalised LinkedIn messages per week without manual writing.
  • Increase connection acceptance rates with AI-personalised messaging.
  • Fill your sales pipeline with qualified leads on autopilot.
  • Track all prospects and responses in a central Google Sheet.

How do you set it up?

  1. Import the Make.com scenario JSON file into your Make.com account by going to Scenarios, clicking Import Blueprint.
  2. You will need accounts with Make.com, Dux-Soup (LinkedIn automation tool), Google Sheets, and DeepSeek AI. See the Tools Required section above.
  3. Install the Dux-Soup browser extension and connect it to your LinkedIn account.
  4. Create a Google Sheet with columns for prospect name, profile URL, company, role, message sent, and response status.
  5. Connect your Google Sheets account in the Make.com scenario.
  6. Configure the Dux-Soup module with your LinkedIn search URL. Use LinkedIn Sales Navigator or a standard search filtered by your ideal customer profile.
  7. Add your DeepSeek AI API key in the AI personalisation module.
  8. Customise the message prompt to match your offer, tone, and call to action. Include your calendar booking link or checkout URL.
  9. Set the Schedule trigger to run daily at a time when your target audience is active on LinkedIn.
  10. Run the scenario manually once with a small batch of 5 to 10 prospects to test.
  11. Check your LinkedIn account to confirm connection requests were sent with personalised messages.
  12. Review the Google Sheet to verify prospect data is being logged correctly.
  13. Enable the scenario to run automatically on your chosen schedule. Monitor acceptance rates and adjust your messaging as needed.

Tools Required

make.com

Sign up

Free, up to 1000 credits / mo

DeepSeek

Sign up

$0.035/1M input tokens (cache hit), $0.135/1M input tokens (cache miss), $0.550/1M output tokens

Dux-Soup

Sign up

Free Trial, then $55 / mo for Turbo plan

Google Sheets

Sign up

Free: $0 (Google Sheets API usage has no additional cost; quota limits apply)

Credits:
Created by Leon Petrou

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